Sincerely, IDA Thesis Show 2023

Alan Castillo

As a contemporary graphic designer, I’m fascinated by how brands have utilized technology and digital media to elevate the experience offered by their products. With my capstone, my goal was to produce a seltzer brand that could embrace modern sensibilities while delivering an interactive experience themed around space. To complement the product’s theming, I aimed to curate a multi-sensory voyage that could extend beyond the can’s packaging, incorporating digital components that serve to immerse individuals in their expedition into the cosmos. To achieve this, I conceived a QR code campaign that simultaneously invites users to explore the brand and its relevant products in a way that is fun and engaging.