BFA Capstone
2020 BFA Capstone

Emily Filener


For my thesis project, I decided to brand a restaurant that was themed around the elements. The brand is designed to look current and luxurious while feeling comfortable. My target market was meant to reach middle to upper class individuals, providing an atmosphere that felt high-end but fun and affordable. Elements is a restaurant that offers a wide variety of food and drinks that are centered around earth’s elements. My intention with this project was to create a full cohesive brand that not only would look trendy but would also look sophisticated.