Sincerely, IDA Thesis Show 2023

Isabel Austin

I have always been interested in design and fashion ever since I was a little kid. As I moved through school it has become a goal of mine to create my own fashion brand with the name 122. This name is something very special to me: it was the address of the home that I discovered my passion for fashion. For about 8-10 months I have been simultaneously developing this brand while continuing school. This thesis project explores everything about what my brand can be. 122 highlights that busy professionals can seamlessly integrate wellness, self-care, and sustainability into their workdays. From using sustainable fabrics to packaging, 122 cares about the world we leave behind. My brand is here to show that you can care for yourself, your career, and the environment.