BFA Capstone
2020 BFA Capstone

Johnny Phan

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Sirius is a sub-brand of United Airlines designed for the richest and most famous passengers. Inspired by Etihad Airways’ Residence class, this was a long-term project for a branding and identity systems class. This thesis project is a continuation and expansion of this sub-brand that dives into UX/UI Design and motion graphics. This project specifically focuses on creating a sophisticated in-flight entertainment system, complete with eye-catching animations and transitions. A short animation plays a part in the onboarding experience as well as marketing collateral. This project explores the depth and complexity of creating an interactive and unique experience while adhering to a strict branding guideline.