BFA Capstone
2020 BFA Capstone

Lucia Aguirre

With everything that is happening in the world right now I decided to help a local business from my hometown. Enxilados is a small candy company based in Hermosillo, Sonora, México. What makes Enxilados different from other candy brands is the spiciness they add to their candy. They have over 10 different types of candies including starburst and gummy bears. The purpose of rebranding this company was to make it more fun, give it a modern feel, and appeal to a wider demographic.