BFA Capstone
2020 BFA Capstone

Osvaldo Peña

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The purpose of this thesis project is to better understand the early stages of a new small business. I focused on the food-truck industry with collateral that is sensitive towards the cost for new business owners as a starting point. This way, I will have demonstrated the importance of a professional identity at the early stages of a business’ creation, which will help attract new customers and grow with the client as they expand. Special consideration was also made when choosing typography, a color palette, and the creation of artwork that would appeal to families with young children.