BFA Capstone
2020 BFA Capstone

Paulina Reynosa

For All Cosmetics

For my thesis project, I created a cosmetics line for MAC Cosmetics called For All Cosmetics. My goal was to create an iconic high-end logo that represents the company’s purpose and values while continuing to display their current aesthetic. MAC Cosmetics is an inclusive company that markets their products to all ages, all races, and all genders; therefore, I created a new identity for the company that represents the brand as bold and inclusive. The new sub-brand I have created, For All Cosmetics, puts the representation of a diverse clientele at the forefront of its marketing. The logo and packaging have been created with the intention of inclusivity and openness.