Ryan O’Connor

For my Capstone thesis project I developed a conceptual marketing campaign and web design for the new line of Nike ADAPT shoes. The goal of this project was to see how to incorporate effective design within the relatively unpredictable nature of glitch and photo manipulation. In this marketing campaign specifically I wanted to truly highlight this almost future technology, and give the hypothetical client a much different, but equally as effective marketing campaign. The visuals within this project are designed specifically for large motion-adapted LCD screens, and seek to invoke a near-future, sci-fi-esque feel. The project includes a redesigned logo for Nike’s ADAPT branch, three separate visuals, with associated motion-graphic versions, a fully revamped web page design for the ADAPT line, and a final motion graphic element.