BFA Capstone
2020 BFA Capstone

Viktoria Martinez

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This project explores the relationship between music consumers and physical albums as CD sales decrease in the age of streaming. The main objective of this project is to create engaging and intricate album packaging for a fictional band through the use of innovative storytelling, illustration, and design. This project will focus on creating a memorable, nostalgic, and exciting experience for listeners as they will be able to gain more insight into each song by following a visual narrative inside the album booklet. This project establishes a relationship between the designer and the audience, which encourages designers to incorporate the consumer’s perspective when creating.