University of Arizona
College of Fine Arts - School of Art

BFA Capstone

Diana Morse

The Pleasurematic takes elements of American 1950’s commercial design and combines it with the topic of masturbation. During that time, sex toys had not been officially put on the market, so reliance on body massagers would not have been uncommon. It also would have been incredibly taboo to be discussing such a topic in general. My goal was to create a new identity for a vintage product, imaging what that might have looked like, had sex toys were sold back then. I found an authentic 1950’s massager and first went through the rebranding process of creating a different identity for both the logo and product name. Next came the creation of a new package that was made by hand. Finally, I created an advertisement in a similar style alongside a commercial. The Pleasurematic is a culmination of everything that I have learned throughout studying for my bachelor’s degree and a love note to two of my major interests— the 1950’s and feminist topics.