Fall 2023 Illustration, Design, Animation Capstone

Jiyhe Tak

Due to my interest in brand and package design, I wanted to show how cultural diversity is communicated through design in our everyday lives. For my capstone, I created a Korean fruit punch brand that visually represents each fruit flavor along with elements related to the history of the fruit punch. The three fruit flavors are watermelon, strawberry, and pineapple that are commonly used to make the Korean fruit punch dessert or Hwachae that I was inspired from. This project shows the conceptual ideas of cultural diversity being incorporated into digital components with vivid bright designs.