Fall 2023 Illustration, Design, Animation Capstone

Rachel Gonzales

Flora & Fauna is a concept for a vibrant new restaurant and bar–the perfect host for social gathering. By day, Flora offers patrons an enjoyable dining experience with an enticing menu, and by night Fauna is home to elevated cocktails, music, dancing and live events, in a stylish space. After brainstorming the general business plan, I designed a cohesive and enticing identity system using styles, colors, typography and imagery that effectively captures the brand vision. My intention behind this project was to advance my identity system design skills by carrying out the development of a brand from conception to the final product of a comprehensive brand guide.