Daniela Gonzalez

My senior thesis project consists of a branding guide for a tea company called “The Tea Room.” The brand focuses on the intimacy and mindfulness that is experienced while enjoying tea, as it is a sacred moment. The brand consists of three types of teas, and each flower correlates with three elements.

Hibiscus tea correlates with the element of water, rose correlates with the element of fire, and the canella sinensis correlates with the earth. The brand is accompanied by illustrations that capture the essence of the divine feminine, as well as logo design, brand identity, and package design.