For this project, I will redesign the website of KXCI to better the experiences of visitors and internal web manager/staff. In order to successfully redesign the website for its users, interviews and research will be conducted to better understand the needs of the users. Through carefully considering the concerns and emphasizing with the users on both ends, journey maps and personae will be created as the guiding principle by which the UX and UI of the website will be built. Moreover, a comparative analysis will also be conducted between ratio and news websites alike. Combining with the results of the UX research, the overall visuals and layouts will be generated. By the end of this project, KXCI will have a new, intuitive design ready for implementation.